Block Bites UI/UX
Case Study
Role in the project
User Research, Visual Design, Prototyping
Project Overview
Business Linq, a dynamic digital marketing agency, approached our UI/UX design team to create an internal platform that would streamline their process of connecting with skilled freelancers for various design needs.
The goal was to design an intuitive, efficient interface that would allow Business Linq to manage their freelance talent pool effectively.
Project Date
Dec 2023 - Feb 2024
Quick access to freelancer profiles and portfolios was crucial
Real-time project tracking and communication were high priorities
The system needed to integrate with existing tools and workflows
Performance metrics and analytics were essential for long-term talent management
Key insights:
Design Challenge
The main challenges were to:
Create a system that reflects Business Linq’s professional brand identity
Design an intuitive interface for internal staff to quickly find and engage with freelancers
Develop a comprehensive freelancer management system
Integrate project management and communication tools seamlessly
Research and Discovery
We conducted thorough research to understand Business Linq's specific needs:
- Interviews with Business Linq’s project managers and team leads
- Analysis of their current freelancer engagement process
- Review of industry best practices for internal talent management systems
Brand Identity Integration
Brand-Centric UI Design & Implementation
Seamlessly integrated existing design elements and branding throughout the user interface, ensuring brand consistency.
Strategically applied brand colors and identity to key interactive elements, enhancing user engagement and brand recognition.
Designed a sleek, professional layout that reinforced Business Linq’s innovative image, improving overall user experience.
Information Architecture
Well structured platform to support efficient workflows:
Developed clear categories for digital services aligned with Business Linq’s offerings
Designed an intuitive navigation system for quick access to all features
Created a logical flow from freelancer selection to project completion
UX Enhancements
Advanced search and filter options for finding specific skills or freelancers
One-click project assignment and initiation
Integrated chat and video call features for seamless communication
Customizable project templates for recurring task types
Improved user experience for Business Linq's staff
we implemented:
UI Design
Key UI elements
A dashboard-style homepage for at-a-glance information
Card-based layouts for freelancer profiles and active projects
Custom icons for each service category
Consistent typography and color scheme for enhanced readability
CRM and Project Management Integration
We designed a comprehensive system to manage freelancers and projects:
- Created a unified dashboard for project overview and freelancer management
- Implemented a Kanban board for visual project tracking
- Designed detailed freelancer profiles with performance metrics and history
- Integrated time tracking and invoicing features
Prototyping and Testing
We developed interactive prototypes using Figma and conducted multiple rounds of testing:
Usability testing with Business Linq’s project managers
A/B testing of different dashboard layouts
Stress testing of the project management features with simulated high-volume scenarios
Feedback from these tests was crucial in refining our final Designs.
Final Deliverables
Our team provided:
A complete UI kit with all necessary components
Detailed user flow diagrams for key processes
High-fidelity mockups for all primary interfaces
Interactive prototypes of the entire system
Comprehensive documentation for Business Linq’s development team
Feedback from these tests was crucial in refining our final Designs.
Results and Impact
After implementation, Business Linq reported:
- 40% reduction in time spent on freelancer selection and project assignment
- 35% increase in project completion rate
- 50% improvement in communication efficiency between internal teams and freelancers
- 25% increase in overall freelancer satisfaction and retention
Feedback from these tests was crucial in refining our final Designs.
Conclusion
The Business Linq internal talent platform project demonstrated how tailored UI/UX design can significantly improve operational efficiency.
By focusing on the specific needs of a digital marketing agency, we created a system that not only streamlined freelancer management but also enhanced project outcomes and team collaboration.