Case Study
User Research, Visual Design, Prototyping
Business Linq, a dynamic digital marketing agency, approached our UI/UX design team to create an internal platform that would streamline their process of connecting with skilled freelancers for various design needs.
The goal was to design an intuitive, efficient interface that would allow Business Linq to manage their freelance talent pool effectively.
Quick access to freelancer profiles and portfolios was crucial
Real-time project tracking and communication were high priorities
The system needed to integrate with existing tools and workflows
Performance metrics and analytics were essential for long-term talent management
Create a system that reflects Business Linq’s professional brand identity
Design an intuitive interface for internal staff to quickly find and engage with freelancers
Develop a comprehensive freelancer management system
Integrate project management and communication tools seamlessly
Brand-Centric UI Design & Implementation
Seamlessly integrated existing design elements and branding throughout the user interface, ensuring brand consistency.
Strategically applied brand colors and identity to key interactive elements, enhancing user engagement and brand recognition.
Designed a sleek, professional layout that reinforced Business Linq’s innovative image, improving overall user experience.
Well structured platform to support efficient workflows:
Developed clear categories for digital services aligned with Business Linq’s offerings
Designed an intuitive navigation system for quick access to all features
Created a logical flow from freelancer selection to project completion
Advanced search and filter options for finding specific skills or freelancers
One-click project assignment and initiation
Integrated chat and video call features for seamless communication
Customizable project templates for recurring task types
we implemented:
Key UI elements
A dashboard-style homepage for at-a-glance information
Card-based layouts for freelancer profiles and active projects
Custom icons for each service category
Consistent typography and color scheme for enhanced readability
We developed interactive prototypes using Figma and conducted multiple rounds of testing:
Usability testing with Business Linq’s project managers
A/B testing of different dashboard layouts
Stress testing of the project management features with simulated high-volume scenarios
Our team provided:
A complete UI kit with all necessary components
Detailed user flow diagrams for key processes
High-fidelity mockups for all primary interfaces
Interactive prototypes of the entire system
Comprehensive documentation for Business Linq’s development team
After implementation, Business Linq reported:
The Business Linq internal talent platform project demonstrated how tailored UI/UX design can significantly improve operational efficiency.
By focusing on the specific needs of a digital marketing agency, we created a system that not only streamlined freelancer management but also enhanced project outcomes and team collaboration.
I use the Double Diamond Design Process Model as it helps me to understand the problem through collecting information and identifying the problem. This research and reflection helps me to discover solutions and create a design that fulfils the users needs.
